Blog

March 16th, 2015

SocialMedia_Mar16_AWhen taking your business online, it’s crucial you make use of different tools to help boost your online presence. Hashtags are an example of such tools; they are the key to social media buzz and have been added to various social media platforms. Isn’t it time you got a comprehensive view of how different social media sites make use of hashtags, as well as how you can get the most out of them for your business?

Twitter

Twitter hashtags don’t support special characters like +, !, $, %, -, ^, &, * but do support letters, numbers and underscores. There are no hashtag limits as long as you keep your message within the usual 140 characters.

The best way to use hashtags in Twitter is through hosting and participating in Twitter chats. You don’t need to be in an event to network with people through the official hashtag; event organizers usually market the official hashtag very well. In other words, you’ll get additional exposure if you use it.

Useful Twitter hashtag tools include:

Hashtagify which tracks trending hashtags and shows related hashtags for any base terms you provide. TwChat lets you discover, participate in and host Twitter chats. This is best used for monitoring and archiving any hashtag streams.

Instagram

Just like Twitter, Instagram hashtags don’t support special characters like +, !, $, %, -, ^, &, *, but do support letters, numbers and underscores. You can add up to 30 hashtags to a single photo or tag your photo after publishing it by listing the hashtags in the comments.

After you tag your post with a hashtag, you’ll be able to tap on the hashtag to see a page that shows all photos and videos people have uploaded with the same hashtag. Instagram hashtags can dramatically increase your following, especially if you use hot and trending hashtags which are easily found here.

The best use of hashtags on Instagram is to participate in hashtag games like #tbt (Throwback Thursday) and #MondayBlues. Both can increase your following and interactions since people click on these specific hashtags to see photos of other participants. Additionally, location-based hashtags also work very well on Instagram, whether abbreviated or in full, for example #LA and #LosAngeles.

Facebook

Facebook hashtags are similar to other social platforms; they support the standard set of characters including numbers, letters and underscore but don’t support special characters.

However, searching by hashtag on Facebook is a little unlike the rest, in that when you search for a hashtag you often end up on a Facebook page instead of a hashtag search result page. But there’s an easier way to generate hashtag search results - simply add the hashtag text after facebook.com/hashtag/, for example facebook.com/hashtag/cats.

You can also bring up hashtag search results by clicking on any hashtag in your Facebook stream. Do keep in mind that Facebook’s ranking algorithm is complex and seems to classify hashtags according to how closely you are related to the person posting the update, as well as how often the two of you interact.

The growing use of hashtags has changed how we use different social media platforms for the better. Still, it’s important to understand how these different platforms make use of hashtags in order to optimize them to your business’s advantage. Looking to learn more about how social media can help your business? Contact us today!

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 12th, 2015

BusinessIntelligence_Mar10_AIn today’s fast-paced business environment, companies need to adapt to stay in the game. Interpreting and utilizing data has become more important than ever, and small business owners are turning to business intelligence (BI) to gain an edge over their competitors. BI systems were once very expensive. Nowadays however, advancements in technology have pushed prices down, and small businesses are taking advantage of BI’s many benefits.

What is business intelligence?

As a business owner, you may have come across business intelligence at some point in your research for efficient business tools. Business intelligence is a term that sounds intimidating, but it’s actually really easy to understand.

BI is a set of tools and techniques that transform raw data into information that companies can actually use for business purposes. You can use BI tools to collect data from internal systems and external sources. That data can then be analyzed and compiled into text or visual reports for corporate leaders, assisting them in making important business decisions.

Benefits of BI for small businesses

When it comes to analyzing data, business intelligence is a cut above other methods like simply pulling data from Excel spreadsheets. Businesses can use BI for many purposes. Here are some benefits.
  • Boost sales - Business intelligence tools can create and analyze data to improve sales. You can send an email to your clients, inserting a link to your website, then monitor their behavior with an analytical tool to subsequently target your emails more successfully. You can also use BI for sales forecasting and to decide on the best method to reach your sales target.
  • Identifying opportunities - BI tools allow you to assess your company’s capabilities and compare your strengths and weaknesses to your competitors. You can also identify market trends in order to respond quickly to change.
  • Better customer service - Customers are the lifeblood of any small business, and you should take customer service seriously. There are BI software programs that collect post-service customer feedback. Your customer service team is informed when they receive low feedback scores, so they can follow up and resolve any issues.

Implementation

After you’ve researched the benefits of BI to your business, the next step is to implement it in your company. The first thing to clarify is your need for business intelligence. Do you want to improve your sales? Are you looking for new customers? It’s important to be clear on this, so that you can choose a BI tool that will provide the best solutions to your problems. Once your objective is clear, it’s time to determine what resources you already have to get the job done. In some cases, your existing tools may be sufficient.

There are lots of BI options to choose from, and you should pick the one that best suits your needs. Want to know how to adapt business intelligence to your company? Give us a call and see how we can help.

Published with permission from TechAdvisory.org. Source.

March 11th, 2015

MobileGeneral_Mar06_AIt’s clear that mobile payment platforms represent the future direction of the industry - allowing consumers to break free of traditional cash or card payment methods, and settle bills in ways that are convenient to them. The explosion of mobile payment options and their increased ease of use mean that there has never been a better time for businesses to get on board. And now Google’s shaken things up a bit further, with the announcement of its new Android Pay platform. Here’s what you need to know.

When Google launches Android Pay, it will act as more than just another app like Apple Pay, or Google’s existing Wallet app (which will continue to be in use, and will be powered by Android Pay). This means it will be useful to developers and retailers looking to allow users to make payments for products and services from right within their apps on Android devices.

Apple technology already enables iPhone users to buy goods in real-life stores using near-field communication (NFC), and Google’s Android Pay system will do the same. A similar technology to Apple's is Google’s local storage of bank card information, which takes away the need for you to have a phone signal to make payments. There are also benefits to security - another feature that Android Pay will adopt from its rival is the use of one-time, automatically generated credit card numbers for each transaction. This helps to fight fraud because even if the retailer you shop with subsequently suffers a data breach, any card numbers the fraudsters get hold off would have expired already.

Google ultimately hopes that its Android Pay system will also include support for fingerprint scanning and other security features, further boosting the peace of mind you can have while using it to shop and settle up.

Competition is beefing up in the mobile payment platform arena. While Google Wallet failed to gain much traction when it first launched in 2011 - it was considered by many to be ahead of its time - the recent growth of Apple Pay appears to have revived hope in the Google alternative. What’s more, Samsung recently debuted Samsung Pay, which is big on payment security and will come as default on the latest models of the Galaxy and Edge range of devices. The Samsung system has the potential to quickly achieve far greater reach since, while Apple Pay only works where retailers already have NFC installed, Samsung recently acquired the firm LoopPay, and as a result Samsung Pay will also support the use of conventional magnetic credit card readers.

And even PayPal is moving in on mobile payment territory. Though the company has for some time had its own apps that make it easy to send cash to friends or suppliers, or to make purchases at participating retailers, PayPal is still better known for its web-based payments system. However, PayPal recently acquired Paydiant, a startup due to launch later in 2015 with a competitor to all the other mobile payment platforms, known as CurrentC. It could prove stiff competition indeed, since it’s backed by retailers like Wal-Mart and 7-Eleven.

Don’t be fooled into thinking that your business can ignore the rapid growth of mobile payments. To find out how to leverage them to your benefit, get in touch with us today.


Published with permission from TechAdvisory.org. Source.

March 11th, 2015

BusinessValue_11Mar_ABusiness owners increasingly realize the importance of adopting IT systems that are efficient, flexible, and cost-effective. But as customers’ expectations rise, their IT becomes far too complex and demanding for businesses to manage alone. This is why many businesses opt to contract a Managed Services Provider (MSP) to look after their IT needs. This is an ideal way to stay updated with the latest tech, get expert advice and reduce your own stress, while also freeing up time. So if your business is struggling with IT issues, then perhaps this is a sign that you need to hire an MSP.

MSPs defined

Managed Services Providers boast a range of capabilities. They create IT options and provide solutions to facilitate businesses in their everyday activities. Simply put, a Managed Services Provider is your IT department, and they are experts at what they do. MSPs perform IT-related tasks to your exacting requirements, whether it’s installing software, virtualizing data, or other complex duties. Best of all, because they are taking care of your IT systems, you have more free time to focus on your business.

Selecting the best MSP

You can only achieve optimum IT results by selecting the right Managed Services Provider - preferably one that can demonstrate competency and consistency. Here are some criteria to keep in mind when choosing an MSP.
  • Depth of skills and experience - Any Managed Services Provider should, at the very least, have skills that go beyond basic software installation, maintenance and upgrades. Your business will likely need some advanced IT functions, such as database management, virtualization, cloud technology, security, and cross-platform integration. An MSP should have strong expertise in these models in order to meet the expectations and needs of your company.
  • Consistent global service - In addition to the services provided, MSPs should have global service capabilities. These include the ability to manage IT systems in multiple countries, local language support for foreign subsidiaries, and IT implementation in new locations. Businesses can expand globally with an MSP’s global service offering.
  • Broad range of services - The IT needs of businesses are continually changing, and MSPs tend to provide a suite of managed services to respond to these changes. This could mean anything from updates to software, security patches, antivirus and firewall protection, or even new compliance measures. Make sure that such services can be delivered without additional costs.
  • Financial stability and reputation - A Managed Services Provider’s length of time in the market doesn’t guarantee their longevity. Do your research into a potential MSP’s annual reports and financial statements. Also ask the MSP to provide evidence of their reputation by way of customer references and testimonials.
Choosing the right Managed Services Provider is a very important step that will impact on your business’s performance and success. If you want to learn how MSPs can support your business, contact us today.
Published with permission from TechAdvisory.org. Source.

March 9th, 2015

BusinessContinuity_Mar09_AYou’ve been putting that business continuity plan off for months now, but you’ve finally decided to go through with it. You start by talking to members of your staff, partners and service providers. And it doesn’t take long to see that everyone has a different opinion about what to recover first when disaster strikes. The head of your IT department demands your servers are top priority, while your Vice President argues that without network security being reestablished pronto, your business is left vulnerable to even further damage. Who’s right? It may be difficult to decide. That’s why we’ve compiled these fundamental ideas to consider when drafting your business continuity plan.

Speak to many members of your organization

And not just your IT department - which may sound like a bit of an oxymoron coming from an IT provider’s blog. However, the reason behind this is simple. Suppose you have an IT staff member called Jane, who is responsible for a series of applications that automate your e-commerce system. If you call a business continuity meeting concerning to identify assets to prioritize during a disaster, what do you think Jane will say? She’ll likely point to her group of applications, since to her this is what she prioritizes and spends her days on. And it’s not just Jane; each staff member will probably voice that their particular job (whether that’s security, server maintenance or something entirely different) needs to be prioritized. It’s human nature to think of your responsibility and role first. We all do it.

The key is to get more than one opinion. It’s not a bad idea to start with the leaders of your company, and then work your way down. Leaders generally think in a broader sense about your organization as a whole, rather than one particular facet of it.

Consider where your business is going

When developing your business continuity plan, it’s easy to fall into the trap of thinking about your business as it is today. While you’ll draft your plan in the present, it needs to be created with the future in mind. For example, if you’re considering joining the Cloud or virtualizing your servers in the next year or so, how is this going to impact your plan? It’s smart to think of this sooner rather than later, as it could cause a major shift in your priorities. If you start deploying your business continuity plan but then have to switch gears further down the line, it’ll likely cost your company a lot of money.

Examine the interdependency of your business

Remember to connect the dots between your IT department and business processes. For instance, if your email system can’t run without the use of a particular IT application, it will do no good for you to have your email system as a priority 1 issue and that IT application as a priority 3. In this scenario, the IT application would need the same priority as the email system - if not higher, or else your email system will simply not work.

The point is to map out the interdepencies of your business processes and IT, so that you know what depends on what. That way you’re not left in a pickle when disaster strikes.

Need help getting started with your business continuity plan? Contact us today to learn how we can help.

Published with permission from TechAdvisory.org. Source.

March 5th, 2015

Hands typing on laptop keyboard.Windows 7 is arguably the most popular operating system in the world today for both general and business users. With its easy to use interface and a wide range of installable programs available, Windows 7 is many companies’ number one choice of computer OS. Windows 7 has many amazing features, most of which are little known to the average user who only takes advantage of its word processing and Internet browsing capabilities. If your company is using Windows 7, you can improve business operations performance by making use of these features.

Snipping Tool

While there are many simple screen capturing programs out there, Windows 7 has its Snipping Tool to make screenshots easier. With Snipping Tool, you can take 4 types of screenshots - free-form, rectangular, window, and full screen. So when you come across a great scene in A YouTube video or want to share some screenshots with your friends, simply use Snipping Tool to get the job done. You can even showcase the important parts with the highlight pen function, and you can save the picture in HTML, JPEG, GIF, and PNG formats.

Extended calculator

Calculator has always been a basic but crucial application on smartphone devices and computers. Even if you’re already relying on specific software to analyze data, it’s always handy to have a simple calculator program nearby to help you with the math. Everyone knows that Windows 7 has a calculator, but this specific calculator has a few extra tricks up its sleeve. Under the View tab, you’ll find a bunch of powerful unit conversions, including scientific units. It can also do special calculations for programmers and for statistical needs. Don’t take our word for it; go check it out for yourself.

Sticky Notes

Tired of pasting post-it notes all over your computer screen? Sticky Notes allow you to record texts to virtually remind you about important tasks or events. Run a search in the Start menu to find this feature in the Accessories folder. You can create as many notes as you like, color-coded for your convenience. Have an important meeting coming up? Use the red notes. Want to list places for your holiday plans? Put them in the bright yellow one. This tool works well for those who have a busy schedule and always need something to remind them what’s going on.

Taskbar Pins

If you need to access certain programs or folders on a daily basis, then pinning it to your taskbar can be a real time-saver. Simply click and drag your programs to an empty space on the taskbar to keep them close at hand. While you can’t place a folder on the taskbar, you can pin it to the Jump List, accessible via right-clicking on the leftmost folder near the start menu.

You might already be familiar with some of these simple yet effective tools, but it pays to be reminded that you can use them to assist you with your everyday tasks.

Want to learn how to integrate Windows 7 to boost your business productivity? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

March 4th, 2015

Sec A 164Most of us know we should make our passwords more difficult (sorry, folks, “1234” or "qwerty" just doesn’t cut it) and use an up-to-date version of antivirus software. But all too often, we opt for an easy life - use familiar passwords and put upgrades on the back burner. But security can be simpler than you think so here are a few not-so obvious tips that will make your online experience a whole lot safer. Here are three to keep in mind.

Embrace two-factor authentication

Also known as two-step verification, most of us have likely dealt with this at one time or another. When you’re logging onto your bank’s website or your email account from a different computer than you normally use, you’re sometimes prompted for a one-time password - sent to you via text message, email or via some other method.

Nowadays, many sites such as Facebook, Dropbox and Twitter also give you the option to use two-factor authentication each time you log in. So if you’re looking for an easy way to up your security, it can give you that extra protection without slowing you down too much.

Update browsers and devices

Did you know that dated versions of browsers, operating systems and even other software packages can create an easy entry point for hackers? Often, new updates are created specifically to fix security holes. And hackers are ever aware that people can be lazy - saving that update for another day that never seems to come. They’ll often try to take advantage of this, searching for outdated devices to infiltrate while their victims watch Youtube on last year’s version of Firefox.

Yes, installing an update might take 15 minutes of your time. But it can pay dividends in preventing a security breach that could cost you or your business thousands.

Use HTTPs

When was the last time you typed those letters into a browser? Probably not this decade. It’s no wonder most people are unaware of this tip. So for those who are oblivious, https is the secure version of http - hypertext transfer protocol. Believe it or not, that last “s” actually adds an extra layer of protection. It encrypts information sent, both ways, between a website’s server and you.

You’re probably thinking, adding that last “s” to http (or even typing in http in general) is a complete pain in the rear. So to make this easier you can actually install a program like “HTTPS Everywhere” that’ll automatically switch an http into an https for you. Currently “HTTPS Everywhere” is available for Firefox, Chrome and Opera.

Looking for more tips to boost your internet security? Get in touch to find out how we can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 3rd, 2015

Productivity_Mar3_AHow much time in your organization is spent reading, sending and replying to emails? Chances are, the answer is “too much”. It’s a modern day epidemic - we all spend far too much time in our inboxes, and we rely on email too much to keep us in check and on task. But even before you get to the body of the email itself, by focusing on writing concise and consistently structured email subject lines, you can make life easier and more productive for both you and your recipient. Foster a culture of email subject discipline in your company and you’ll see the results in improved productivity and efficiency - here are three tips to get you started.

Specific subjects spell success

If someone sends you an email that’s headed simply with the word “report”, how are you meant to know what they want from you? Do they need you to write a new report, proofread one they’ve already written, or print a report for them? You inevitably start reading the email without the first idea of what it is you’re being asked to do.

In an ideal situation, when you receive a new email you want to know in an instant - just from the subject line - what the message is about. And that is something you should make possible for recipients of your own emails too. So structure your subject line using keywords - for instance, change that “Report” to “Sales Report for February 2015”. Better still, give your colleague all they need to know at a glance - “Draft Sales Report for February 2015 by Monday, 1pm” - so that the body of the message is preserved for you to get down to details as succinctly as possible.

Use prefixes and suffixes

Another simple way to help your recipient understand at a glance what you need from them - and to make it easier for them to categorize their incoming emails, too - is to specify right in the subject line what type of message it is that you are sending them. Emails come in all shapes and sizes, and by placing a prefix before or a suffix after your main subject line, you’ll get quicker results.

For instance, if your email needs a definitive response from the recipient, start it with “ACTION:” followed by the subject. An example would be “ACTION: Draft Sales Report for February 2015 by Monday, 1pm”. If, on the other hand, you are simply dropping your colleagues a quick notification that the printer is out of order, you can use one or both of “FYI” (for your information) and “NRN” (no reply needed). For example: “FYI: Printer out of order until further notice” or “NRN: Printer out of order until further notice.”

You can take this one stop further. If you can get your entire message across in the subject line alone, then that’s exactly what you should aim to do. That way, your colleague can read the subject line, add the task to their to-do list and delete it straight out of their inbox. To quickly signal that there’s nothing in the email body, you can suffix your subject line with “EOM” (end of message) - for example, “FYI: Printer out of order until further notice. EOM”.

Keep it consistent

These tricks will only help you beat a never-ending inbox if they’re adopted and applied consistently across your organization. Make them a part of your company’s basic IT training, and encourage your staff to use them in their own work and to pull up others who fall back into bad habits. They may be skeptical at first, but they’ll soon jump on the bandwagon once they start to realize how much less time they spend managing their email account!

Think too about introducing standardized formats for subjects of emails you and your teams send on a recurring basis. For example, if you regularly send reports around for review, prefix your subject line with “Report for Review:”, followed by the topic of the report. Or if your employees send you a weekly update on their workstreams, have them title it “Weekly Update:” followed by the date. That way, you can set up filters in your inbox and have those emails smartly stored in one place, ready for you to look through when the time is right, rather than clogging up your inbox and making it look like you have more urgent tasks to complete than you actually do.

Want to learn how to use email systems efficiently to boost your firm’s productivity? Chat to us today about the innovative email solutions we can provide.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 2nd, 2015

Trouble aheadBusinesses are exposed to disasters all the time, including IT system failures, power outages, or even natural disasters. These causes will cripple your business unless you have a business continuity plan (BCP) ready. A good BCP allows your business to continue on running everyday operations seamlessly. It makes sure that you can service your customers in a satisfactory manner, even when you’re facing technical issues. Therefore it’s very important to come up with a continuity plan, if you don’t already have one.

Relevant factors such as your business’s resources, location, suppliers, customers, and employees must be carefully analyzed before a business continuity plan can be formed. It is also necessary to test the plan and check whether it’s working or not. Here are some proven methods to test your continuity plan’s efficiency.

Review the BCP

You have a business continuity plan ready with all the necessary information, contingency locations, personnel, contacts and service companies. The question is can you really pull it off? Have the plan reviewed regularly, or at least quarterly. Gather a team of individuals, heads of departments and managers to discuss the plan. Focus on the business continuity plan’s feasibility and pinpoint any areas where it might be strengthened.

Determine time and duration to test the plan

You should decide how often you test your business continuity plan, and for how long. Even if you have a solid plan in place, it’s still wise to review it again after a few months. Come up with a schedule for testing the plan and share it with employees. Testing time may take anywhere from one day to two weeks. However it can also take as little as three hours to determine the effectiveness of the plan by monitoring employees’ responses and decision-making abilities, based on the guidelines of the business continuity plan.

Outline objectives to employees

Most business continuity plans fail because they have never been properly relayed to employees. Emphasizing the plan’s importance to your business and demonstrating it to employees is crucial. You need to outline objectives for the business continuity test to your employees, informing them how you plan to measure its success and failure, so that they get a general idea of their roles and your expectations.

Create a scenario

Create a fake scenario that affects your business - whether it’s setting off fire alarms or announcing another disaster. Employees should act as though the scenario is genuine, and refer to their duties in the business continuity plan, going through it step by step. Monitor the time it takes to get everything under control, from contacting customers to checking business resources and temporary meeting locations.

Evaluation

After the business continuity plan is put to test, gather your employees to discuss the plan’s overall performance. Identify where it needs improvement and encourage the parts that worked best. Make changes to key persons and actions where necessary, to ensure that the continuity plan is working at its best.

Having a business continuity plan is good, but testing it regularly is equally important. Contact us today and see how we can help you cope with unexpected disasters.

Published with permission from TechAdvisory.org. Source.

February 27th, 2015

BASEThe smartest businesses are already using the potential of the Cloud to work together and collaborate on documents across teams, timezones and locations. Alongside Google Drive and Microsoft OneDrive, Dropbox is a popular Cloud-based platform for sharing files among colleagues. But for the platform to truly aid your company’s productivity, it needs to work seamlessly across both desktop and mobile - and that’s where Dropbox has fallen short, at least until recently. Now using Dropbox to share files to Android and iOS mobile devices is easy as it is to desktops.

The change, which is now available by updating your existing Dropbox app, relates to the way your phone handles shared file links you receive from others. Essentially, the app now equips your phone to properly support those links, in a way that it hasn’t done before.

When a colleague shares a file with you via Dropbox, you receive a notification that includes a link to allow you to open the shared file. Until now, if you attempted to open this link through your Android or iOS Dropbox app, your phone would unhelpfully navigate out of the app and instead attempt to open the link in your default web browser. That’s hardly helpful when you want to seamlessly access your files all from within the Dropbox app’s own navigation - which is why the changes brought about by this update are so welcome.

Now when you click that shared link, the file or folder will open before your very eyes - right within the app. You can see a preview of the document or photo, and with a tap you can save it to your Dropbox account and then choose to move or rename it, or add it to your list of favorites for speedier opening and even offline access. If it’s a Microsoft Office file and you have the Office apps installed on your device, you can even go right ahead and edit the contents of the document on your phone.

The key here is that this seemingly simple update makes it even more straightforward for you to receive and handle documents from your colleagues, even if you’re not sitting in front of your desktop or laptop. Dropbox is making strides in increasing the ease with which its platform works across mobile devices, and part of that is reducing the number of buttons you need to tap to achieve your goals. All of which is great news for busy business owners and your staff. After all, it further enhances one of the Cloud’s biggest selling points - to literally be able to do anything you could ordinarily do from your office, no matter where in the world you are.

To find out more about implementing Cloud technologies to boost your company’s productivity, drop us a line today.

Published with permission from TechAdvisory.org. Source.

Topic Web